No one finishes this Journey alone. Left to themselves, customers will get lost along the way, stall out, or forget they ever started on a path with your brand.
That’s why you need to create a strategy that walks people through all 8-steps, giving them a boost when they get stuck and encouraging them every step of the way.
Marketing is about helping customers move along this journey faster. That’s why you can’t use just one tactic or an ongoing series of unfocused marketing campaigns.
You need a plan that addresses every stage of the Journey, and you need to think in terms of optimizing that journey.