Hashtags Are #Cool

Today I’d like to talk about an important aspect of social media – Hashtags. You’ve seen hashtags: #beachlife, #morningcoffee, #dogsofinstagram. People love hashtags! They allow us to add easily searchable word and phrase tags to posts on Twitter, Instagram, Facebook, and Pinterest. A good first question is, which hashtags should you use? Anything can be […]

Lead Generation Should be Intentional

Leads are the lifeblood of any organization. If you still have a website without an intentional lead generation strategy you are falling behind your competitors at a rapid pace. Let’s start with the basics. A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form. Inbound leads are […]

Tactics and Strategies for SMB Digital Marketing

We are going to look at the variety of ways that you can attract prospects and leads to your website using SMB (Small Business) digital marketing strategies. If you haven’t already set up 2 – 3 buyer personas and a number of Key Performance Indicators (KPIs), start the process before you start driving traffic to your website. The buyer personas and KPIs […]

57 different types of Blog Posts and Email Messages

Here are 57 different types of blog posts and email messages you can use for content creation. These types of blog posts and emails can work for any type of industry. If you’re not familiar with these terms, feel free to shoot me a message asking for an explanation, or have fun Googling them on your […]

Search Engine Optimization Silo

A search engine optimization silo (SEO Silo) helps you organize your website content for your website visitors and the search engines. If you’re just beginning to learn SEO, you’re in luck. The rules have changed so much that being a newbie might give you an advantage. You won’t have to unlearn a bunch of things that […]

Subscription Box Marketing

You know what I’m excited about? The booming subscription box service trend. If you haven’t heard of this phenomenon it’s time that you learn about it and consider if it’s right for your business. If you need help hiring an experienced subscription box marketing company is a must. The old “Fruit of the Month Club” […]

Know your Baselines

Small Business KPIs Do you know your baselines? I want you to be able to understand your baseline numbers for your Key Performance Indicators (KPIs) so you truly understand what works and doesn’t work with your online marketing over the next 30 – 90 days and beyond.   Measure for Success You’ve invested in your […]