First of all, what does an Industry Leading website look like?
– Thousands of inbound links with a reasonable number from thought leaders, media sites and other industry leading websites.– Good content that is informative and original.– New and old content to show a history.– Great search rankings for thousands of keyword phrases.– A community that participates in the discussion via numerous avenues.
Now that we know what an Industry Leading website looks like, how can we turn your website into an Industry Leader in your area of expertise? The short answer is “consistent effort over time”. Which leads us to the real post today…
Building Your Website Into an Industry Leader with Consistent Effort Over Time
One of the first things that I share with people when taking on a new project is that we are running a marathon and not a sprint. Expecting business saving / growing results in 30 days isn’t reasonable. A 6 – 12 month plan of action should be expected to create an Industry Leader. There’s always exceptions to the rule, but in most cases developing your website as an authoritative website takes time and internal work. Did I say internal work?
The success of your website can’t be based strictly on the performance of your SEO or Internet Marketing firm. I say this with the experience of having “good bosses” (clients) and poor ones. The results are usually dictated by the team effort that is undergone. A combination of your Internet Marketing firms expertise and your Industry expertise is needed to build the web traffic that is required to become an authoritative website.
In todays day and age an Internet Marketing plan should include:
– Search Engine Optimization– Reputation Management– Social Media: including Facebook; Twitter; YouTube; Blogs; RSS Feeds; On-site “Shares” like AdMe or AdThis.– Email Newsletter Campaign– Analytical Behavior Tools like Google Analytics– A/B Testing– Press Releases– Article Writing– The list goes on and on…..
So what’s the #1 thing that a website needs to become an industry leader or authoritative website? Content Content Content (See blog post from one year ago).
This is where the business organization needs to provide requested materials and content to the Internet Marketing team. We as SEO, Social Media and Content writers can only get so far without serious input from the business itself. To represent the business properly and to help create an “online industry leader” everybody needs to buy into the plan.
We work with multiple organizations that have done this and have watched them grow from “another” site on the web to a serious player in their industry. They are now Industry leaders on the web and have authoritative websites within their industry.
Do you want your website to become an industry leader, an authoritative site on the web for your industry? Are you willing to dedicate the time and resource to make this happen? Are you ready to build your website presence with consistent effort over time? Are you ready to run your website like it’s a marathon and not a sprint? If so buckle up and enjoy the ride. You WILL be successful!
Eric Fransen is President of Klik Marketing and has been involved with the Internet Marketing industry since it’s birth in the late 1990’s. When Mr. Fransen isn’t managing the day-to-day operations of Klik Marketing he enjoys spending time with his family. He is also a part-owner in a few other business ventures, namely the Carolina Stingers Baseball Club and Were Talking Golf.
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