Many years ago we changed our business model to better serve our clients by embedding ourselves within our clients organization. From working out of our clients offices a few hours a month, to having our own desk for weekly stays once a quarter, it has given us a better understanding of the needs our clients have. Phone calls and emails are great, but having the opportunity to overhear office chatter, listen to staff answer questions over the phone, lunch outings and being a fly on the wall of company meetings, has given us the information we need to take a clients web marketing to the next level. From FAQ’s to improved navigation, being embedded for a day is well worth the costs to improve a website visitors experience.

When we’re chosen as an organization’s “Internet Marketing Department”, we normally assume the role of our clients Internet Marketing Directory. Once a monthly budget is established we help determine what areas need improvement, and what resource are available for the different needs. Usually it’s a combination of the organization’s staff and our own staff. Together we put a plan in place, determine the SMART goals and them push forward to accomplish those goals.

In today’s online marketing place this could  mean search engine optimization, email newsletter blasts, google analytics analysis, social media, blogging, twitter, facebook, website maintenance, website development, video and/or audio streaming and the list goes on and on. Years ago there was a lot less to being your internet marketing firm.  Today it requires weekly communication and a plan of action.  Surprisingly this can cost a lot less than you would think. Contact us with your needs, goals and budget. Before you know it, you could have your own “Internet Marketing Department” at the fraction of the cost of hiring a full or part-time employee.